The film opens with the camera flying high above a freeway. Finally, after many tests for timing, BUF accelerated Jerry's movement towards the fence.Īnother challenging sequence required significant work on the environment. For this shot Gondry wanted something more spectacular and surreal, so BUF recreated the fence in 3D animation, making stronger vibrations as the fence sticks to him - this effect was pushed to its extreme to create the exaggerated comic moment the director wanted. In another sequence, Jerry walks along a fence on a street when his body (still acting as a magnet) suddenly adheres to the metal mesh. as the bolts and screws are pulled out of the car. The team also rotoscoped a nearby car to animate exaggerated vibrations. Then objects (bolts and screws) were modeled in 3D and animated in the liquid to look like they were being pulled through it. Working from a filmed plate featuring a pool of liquid on the ground the first step was to build a 3D environment map to create a reflection on the surface of the liquid. BUF had to establish a fine balance between the visual effects work and the acting. BUF R&D did many tests for director Michel Gondry, who in the end opted for a fairly subtle look because the film had to be funny, but not so outrageous that audiences wouldn’t believe it. His body acting as a magnet during the “magnetic pee” sequence in which his urine affects his immediate surroundings. More pronounced VFX shots involved Black's character Jerry. BUF then animated 3D electric bolts, synchronized them with the practical lighting, and re-lit Black’s body every time he was shocked. CG animation allowed us to film Jack Black suspended by cables on a set that was lit by interactive lighting. When hero Jerry gets electrocuted, all the VFX surrounding his character had to be essentially- invisible. The store’s entire stock is accidentally erased by Mike’s foul-up friend Jerry and the duo must remake of some of Hollywood biggest hits in less than one week's time. Fletcher, owner of the Be Kind Rewind video store, leaves Mike in charge while he campaigns to save the building. “An exuberant, fanciful fable set amid the scruffy outskirts of American society, where people's need for escapism coincides with their desire to participate in its creation” - Hollywood Reporter “A jaunty, outrageous and visually inventive fantasia that is wondrous, beguiling and dazzlingly executed” - Screen International
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